Casino & Resort Operations & Marketing

“This is a business (Casino Resorts) that thrives on competition. For 24 hours a day 7 days a week, the strip hosts the most violent competition in business in America.” – Steve Wynn

We understand how valuable your business is. Within each individual casino operation the employees are hosts to thousands of customers and guests. In this billion-dollar industry, do you feel confident that you’re casino is running at its best? Or, could you be losing money? Or, could you be losing competitive advantage?

Our team of hospitality and gaming professionals conduct full assessments of your property. These experts consult with different departments and investigate current operations. Our services give you a clear understanding of your company’s reputation and internal processes. We then provide the recommendations for cutting costs, increasing efficiencies, and generating additional revenue streams.

But, it doesn’t stop there. PeopleChamps will work through every stage of the transition, no matter how big or small. Need to build a marketing team? Is it time to start a loyalty program for your players? What about expansion, is it time to build a BINGO room? If you don’t know the answers to those questions, we can help you decide what is next. PeopleChamps will build the infrastructure for advanced programs that are right for you. From training to workshops, you will have a more efficient system without those typical pain points that occur during change. We are your partners when you are ready to make more, do more, become more!

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We Offer

Casino/Resort Development & Design Planning

When you partner with PeopleChamps, you become part of a collaborative process that focuses on concept development, foundational profit structure, fact-based budgeting, and a variety of other PeopleChamps methodologies. Taking your vision from concept development to business plan, through the built phase and operating the business on a day-to-day basis, we understand the massive responsibility and tremendous accountability that comes with needing to produce THE RIGHT PLAN?
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Pre-Openings & Openings

You are ready to plan an opening. That process requires an enormous amount of time, patience, knowledge, skills and experience that even the most experienced executives find more than daunting. With the vast knowledge, expert connections and hands on experience behind PeopleChamps, we can help you deliver at every milestone, from concept development &/or concept restructuring through opening.
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Casino Expansion Planning

Your property is profitable, now it’s time to grow! But how do you decide how much to grow? Rely on PeopleChamps to help with your expansion planning and ensure your business remains successful! Contact PeopleChamps

Dealer Training School Operations

New casino opening or adding new games? Does your Tribal Council, Executives, Surveillance need Table Games instruction or training? PeopleChamps is your best choice!
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Casino Supervisory & Management Training

Don’t have the staff on property or in your organization to take your casino to the next level of guest service, game protection &/or technical expertise? We do at PeopleChamps!
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Slot Floor Analysis

Based on intense competition, knowing exactly how your slot floor is performing every day is critical. The industry has advance data gathering software to assist today’s cutting edge slot department executives. PeopleChamps can assist the department executives in purchasing the software, installing it and training them on how to read, interpret and analyze the data and develop the strategy &/or recommendations necessary to keep the slot floor performing at its highest level.
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Table Game Analysis

For properties offering table game to your players, the integrity of the games is critical. PeopleChamps offers an array of services from detailed software analysis to cutting edge shuffles, procedural recommendations, game mix & offerings, managing game openings/pricing/limits, configuration & reconfiguration of tables considering the overall floor layout, guest service enhancements and labor analysis. PeopleChamps also provides training seminars for gaming executives, managers, supervisors, dealers, Gaming Commissions, Surveillance Departments and government officials.
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Table Game Specific Performance Evaluations

How do you give an accurate and meaningful Performance Appraisal to your Table Games Staff? PeopleChamps can assist your Table Games Management in developing Table Games specific performance reviews for each position in the department.
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Game Protection Audits & Training

Are your Table Games Staff Members following the established technical and guest service policies and procedures? Do you have current procedures? Game Protection and Guest Service should work hand-in-hand in providing your players the ultimate gaming experience. Let PeopleChamps help!
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Surveillance Training

Are you sure your Surveillance personnel know: the intricacies of the games, what they should be looking for, how to interpret what they are seeing, how to communicate to the pit? PeopleChamps can assist!
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State Casino Control Commission, Gaming Regulator, Prosecutor’s Training

PeopleChamps can provide you the intricate details on game protection procedures and why you should perform them, introduce you to cheating techniques, game rules and etiquette, etc. Are you from a newly approved jurisdiction? Does your staff need to be trained or retrained? Adding new staff members to the team? PeopleChamps is here for you!
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Property Operations Assessments

PeopleChamps provides this service that meets your needs and reviews your business from subjective, objective and critical perspectives to create the most efficient and direct plan moving forward.
Our team of expert, experienced operators, systems experts, managers, directors and HR staff leaders research and define the ways to improve operations by implementing systems and training your staff to fully understand what’s working — and what is NOT working.
Clear, factual reporting and qualitative and quantitative findings to guide improvements and set new standards of performance

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Mystery (Secret) Shopper Services

Guest Service & Guest Touch Point Audits

PeopleChamps provides, at a level that meets your needs and reviews your business from subjective, objective and critical perspectives to create the most efficient, effective and direct plan for improvement moving forward.
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Process Improvement Initiatives

Process Improvement is a systematized approach that transforms organizations by changing how they solve problems and manage work. PeopleChamps will work with your management team and show them how to align business processes to enhance customer value, improve profitability, and minimize risk.
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Human Resources

How can you help your managers and supervisors identify and build the value of their employees? Do they have the tools they need to do so? We will develop a strategic process, providing you with a systematic assessment of your organizational structure and staffing.
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F&B / Hotel/Resort Operations

PeopleChamps has worked with some of the top casino, hotel, food & beverage hospitality companies, across diverse markets and in all kinds of demographics. The clientele that have chosen to work with us sets PeopleChamps apart. Our vast network and connections to so many different aspects of the casino, hotel, and food & beverage industry make PeopleChamps the choice for our clients in need of hospitality consulting.
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Marketing

PeopleChamps provides at a level that meets your needs and reviews your business from subjective, objective and critical perspectives to create the most efficient, effective and direct plan moving forward.
Our team of expert, experienced operators, systems experts, managers, directors and Marketing staff leaders research and expertly define the ways to improve operations by implementing systems and training your staff to fully understand what’s working — and what is NOT working.
Clear, factual reporting and qualitative and quantitative findings to guide improvements and set new standards of performance.

P&L Impact Service
Line-by-line marketing analysis and P&L
10 points of new marketing profit generation
Structured marketing budgeting process implemented

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PeopleChamps has worked with some of the top “IT” executives and companies, across diverse markets and in all kinds of demographics. Our vast network and connections to so many different aspects of IT departments in the IT industry make PeopleChamps the choice for our clients in need of IT consulting.
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Retail

PeopleChamps has worked with some of the top “Retail” executives and companies, across diverse markets and in all kinds of demographics. Our vast network and connections to so many different aspects of Retail departments in the Retail industry make PeopleChamps the choice for our clients in need of retail consulting.
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P&L Analysis & Cash Flow Analysis

PeopleChamps has worked with some of the top “Accounting & Finance” executives and companies, across diverse markets and in all kinds of demographics. Our vast network and connections to so many different aspects of Accounting & Finance departments in the IT industry make PeopleChamps the choice for our clients in need of Accounting & Finance consulting.
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Property Expansion Analysis

You are ready, “Project Expansion” requires an enormous amount of time, patience, knowledge and experience that even the most experienced executives will find more than daunting. With the vast knowledge, expert connections and hands on experience behind PeopleChamps, we can help you deliver at every milestone, from concept development to opening and concept restructuring.
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Business Systems Audits, Analysis & Assessments

PeopleChamps has worked with some of the top IT executives and companies, across diverse markets and in variety of demographics. Our vast network and connections to so many different aspects of IT departments in the IT industry make PeopleChamps the choice for our clients in need of IT consulting.
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Gaming/Casino

PeopleChamps will perform “Assessments” for every department in your organization, Gaming, Hotel, Food & Beverage, Retail, Entertainment, Security, Surveillance, Accounting, Human Recourses, Facilities, Marketing, Player Development, VIP Services.
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Marketing Plan Development

The marketing plan lays out strategies to boost sales and increase brand awareness; the challenge starts implementing each strategy. Because time, available staff and financial budgets limit marketing efforts, careful implementation can ensure that you have the budget and time to execute the plan in full. As you create ways to carry out each marketing milestones, consider how you can use them at the right time to achieve your business and growth.
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Brand Expansion

You are laying out the casino / hotel resort design with your architect but you need to create a real brand that can be packaged and sold, to investors, tribal council, board of directors or the media PeopleChamps can guide you as you create your image and develop systems that will keep it consistent through all milestones.
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Player Development

PeopleChamps team of experts can assist, do an assessment or develop a plan for your organization.

Develop a department plan
Develop a budget
Develop an incentive host program
Develop TEAMwork to reduce defection
Develop player services
Develop special events
Develop a CRM strategy

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Special Events

PeopleChamps network and connections to so many different aspects of the entertainment & special event industry makes PeopleChamps a top choice for clients in need of entertainment consulting.
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Celebrity & Sports Legends Appearances/Meet & Greets

PeopleChamps network and connections has so many different aspects of the entertainment & special event industry makes PeopleChamps a top choice for clients in need of Celebrity & Sports Legends Appearances/Meet & Greets entertainment consulting.
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